Betty Crocker wanted to take its strongest retail brand to test in the food service market place.
Their Need

Primary Services Provided
  • Develop menu, products and services
  • Design and create all recipes
  • Coordinate all related operational procedures to deliver the brand integrity
  • Develop total systems operational infrastructure from guest service to product preparation and production management
  • Coordinate development of the menu board
  • Coast all recipes and develop retail pricing
  • Establish theoretical food and operations costs
  • Provide design direction
  • Approve and review equipment selection and layout
  • Develop all internal system operator guides
  • Write all manual procedures covering all pre-opening and opening process
  • Design and deliver training to 3 sites
  • Work with staff to ensure execution of branded products and services
  • Conduct after-opening site assessments to measure operator compliance and system procedures
  • Developed Roll-out strategies to support the insurance of quality execution
  • Provided site management and pre-opening assessment of facilitiesBetty Crocker
The Betty Crocker kitchen had a seamless opening at the University of Southern California and successfully operated in the student union for over 5 years.

Betty Crocker Case Study